By Chase Patton
The marketing mix comprises the four P’s of marketing, product, price, promotion, and place. The marketing mix has successfully laid the groundwork for businesses to successfully market their product or service to consumers. (Twin,2024)
Tempo: Introduction Stage.
Tempo is a company that offers an at home gym experience with personalized workouts powered by AI. Founded by a former personal trainer, Moawia Eldeeb, with the belief that “strength is the key to longevity.
Product: Tempo offers AI generated plans and programs, monthly challenges, and live sessions. There are over 3,500 workouts, and each individuals plan will be determined upon their completion of the quiz as they begin their membership.
Price: Tempo offers a starter bundle for $59/mo a “move plus bundle” for $60/mo, “Move pro bundle” for $84/mo for their at home services.
Promotion: Tempo has a very active social media presence, with their Instagram alone already having over 93,000 followers.
Place: Tempo’s services are available online, through their website, or through their mobile app.
DoorDash- Growth stage
DoorDash is a food or product delivery system used online that especially rose in popularity during the COVID19 pandemic. DoorDash has become a convenient way for consumers to have goods delivered to them, and a great side hustle for those who need to make their own hours.
Product: DoorDash offers an at home delivery service that be accessed online or through the mobile app. DoorDash can be used to have products delivered from local restaurants and stores, chains, and has even moved into the delivery of alcohol in some areas.
Price: Doordash pricing includes delivery fees, service fees, surge pricing during peak times, and often a tip for the delivery driver. The price of this is justified by the convenience of the service.
Promotion: For promotions, Doordash uses social media, traditional TV commercials, celebrity and influencer endorsements, and push notifications through the app.
Place: Doordash is accessed online, or through the mobile app. Those who have access to the service, and live in an area where there are drivers available, or that has restaurants and stores that work with the service will have access to it.
Nike: Maturity stage
Nike is a staple brand in the fitness and athletics industries. Nike Promotes the necessity behind living a healthy and active lifestyle, often promoting positive influences, and good role models with their brand.
Product: Nike offers a wide variety of products, from active wear, to shoes, to hoodies, all often centering around clothing to wear in an active setting.
Price: Nike is a popular and well sought after brand, often using premium pricing, for their premium products. Nike’s shoe brands, such as AIR-Jordan have long been a staple in pop culture. The new “Air Jordan 4 Retro ‘abundance’” is sold on the brands website for $215. Their popular Air Force shoes are for sale for $115.
Promotion: Nike often partners with professional athletes, such as Michael Jordan, to promote their brand. Celebrities such as Eminem, who are big supporters of the brand will also do collaborations with Nike to release a new one of a kind product. Nike has a strong social media presence, and still utilizes commercial space on traditional television.
Place: Nike products are for sale both online, and in traditional brick and mortar stores. With products widely available and easily accessible for both delivery, and convenience. In traditional stores products can be tried on and made sure to fit, or ordered online and shipped right to your house.
Sources.
Twin, A. (2024, August 9). The 4 PS of Marketing: What they are & how to use them successfully. Investopedia. https://www.investopedia.com/terms/f/four-ps.asp
https://www.doordash.com/?srsltid=AfmBOoo-8BX-Uy_BVssKPQ5vddqCiF8Io3CoCYYAKr1HYfaZCt7GHNfe
marketing mix 
Leave a comment