marketing mix

Tag: content-marketing

  • Marketing Objectives

    CustomFit is an AI powered app that allows users to find personalized ways to reach their goals.In a world where health consciousness is growing more into the mainstream each year, CustomFit has arrived at the perfect moment. With AI trained by a team of trainers and nutritionists, there is a unique opportunity to set this service apart from the competition, and see real success. One issue CustomFit may run into is standing apart from the competition initially.

    The use of marketing objectives

    Marketing objectives allow marketing teams, sales, and management to work together towards a common goal. This shared goal allows the company’s different departments to come together, and avoid work that is not productive, while also being one cohesive team. The coordination created by working towards a common goal will also increase the likeliness that this goal is met, whether it be to increase downloads by 15%, reach new demographics, or grow in new geographical locations. This cohesion also allows for more strategic planning. With the input of different departments, there is a broader view of the overall market, and therefore a more descriptive view of their target consumer. This will also hold each department accountable for their share of the work and input.

    How to use marketing objectives

    Once a company’s objectives have been pin pointed, the teams work towards reaching these goals, and developing marketing strategies. Developing and executing a plan to reach the identified goals will help these companies best reach them. Tools like Google analytics, app store analytics for downloads by date, and keep track of how successful their marketing plan has been,

    Marketing ties with goals

    Marketing activities can tie in with the company’s mission, objectives, and goals while taking into consideration the legal and ethical issues. CustomFit’s mission is to provide an affordable reliable way of getting fit, and healthy, and their objective is to reach as many people as they can. Their marketing plan can be designed around how innovative and accessible their service is, while providing real, verifiable results. This will keep the company honest, force even more innovation, and keep up with legal and ethical standards. The goals of the organization are to do their part in helping the people of America reach their fitness goals. This means not pushing impossible standards of fitness, and creating a product that does what it claims to do.

  • Marketing Tools

    CustomFit

    Customfit is a health and fitness app that uses AI technology to provide consumers with their own personalized experience. While this product provides a great offering it is essential to have ways to market your product and track the effectiveness of this marketing.

    Google Analytics

    Google analytics is a service that tracks who visits your website or app, providing gender, device,location, and age. A service such as this is useful for marketers because it narrows down where their most profitable segments are. The company can now focus their messaging on this particular segment and really hammer home their offerings, and why this service is appealing,

    Social Media

    An essential part of a business marketing strategy these days is their social media presence. Some Company’s such as Red Bull have found massive success with their social media presence using their unique messaging with unique products that followers love to see. Others, such as the Wendy’s Twitter page have found success in an unusual way; being rude. The Wendy’s Twitter page has found massive success with their dry, snarky humor poking fun at both competitors, and their own customers. Social media is a powerful tool that can be utilized to make or break your company.

    Social Media Analytics

    Social media Analytics will be useful in much the same way that Google Analytics is. One plus to social media analytics is that the most active average time for your followers will be available to you. This will allow you to post about your product at a time where many of your followers will be active on the service. These analytics will help you determine what posts were most liked, shared, commented on, or interacted with. This kind of feedback from the social media algorithm will allow marketers to determine what is working, and what is not working to determine the best overall marketing plan for their target audience.