CustomFit is an AI powered app that allows users to find personalized ways to reach their goals.In a world where health consciousness is growing more into the mainstream each year, CustomFit has arrived at the perfect moment. With AI trained by a team of trainers and nutritionists, there is a unique opportunity to set this service apart from the competition, and see real success. One issue CustomFit may run into is standing apart from the competition initially.
The use of marketing objectives
Marketing objectives allow marketing teams, sales, and management to work together towards a common goal. This shared goal allows the company’s different departments to come together, and avoid work that is not productive, while also being one cohesive team. The coordination created by working towards a common goal will also increase the likeliness that this goal is met, whether it be to increase downloads by 15%, reach new demographics, or grow in new geographical locations. This cohesion also allows for more strategic planning. With the input of different departments, there is a broader view of the overall market, and therefore a more descriptive view of their target consumer. This will also hold each department accountable for their share of the work and input.
How to use marketing objectives
Once a company’s objectives have been pin pointed, the teams work towards reaching these goals, and developing marketing strategies. Developing and executing a plan to reach the identified goals will help these companies best reach them. Tools like Google analytics, app store analytics for downloads by date, and keep track of how successful their marketing plan has been,
Marketing ties with goals
Marketing activities can tie in with the company’s mission, objectives, and goals while taking into consideration the legal and ethical issues. CustomFit’s mission is to provide an affordable reliable way of getting fit, and healthy, and their objective is to reach as many people as they can. Their marketing plan can be designed around how innovative and accessible their service is, while providing real, verifiable results. This will keep the company honest, force even more innovation, and keep up with legal and ethical standards. The goals of the organization are to do their part in helping the people of America reach their fitness goals. This means not pushing impossible standards of fitness, and creating a product that does what it claims to do.
marketing mix 