marketing mix

Tag: marketing

  • Marketing Objectives

    CustomFit is an AI powered app that allows users to find personalized ways to reach their goals.In a world where health consciousness is growing more into the mainstream each year, CustomFit has arrived at the perfect moment. With AI trained by a team of trainers and nutritionists, there is a unique opportunity to set this service apart from the competition, and see real success. One issue CustomFit may run into is standing apart from the competition initially.

    The use of marketing objectives

    Marketing objectives allow marketing teams, sales, and management to work together towards a common goal. This shared goal allows the company’s different departments to come together, and avoid work that is not productive, while also being one cohesive team. The coordination created by working towards a common goal will also increase the likeliness that this goal is met, whether it be to increase downloads by 15%, reach new demographics, or grow in new geographical locations. This cohesion also allows for more strategic planning. With the input of different departments, there is a broader view of the overall market, and therefore a more descriptive view of their target consumer. This will also hold each department accountable for their share of the work and input.

    How to use marketing objectives

    Once a company’s objectives have been pin pointed, the teams work towards reaching these goals, and developing marketing strategies. Developing and executing a plan to reach the identified goals will help these companies best reach them. Tools like Google analytics, app store analytics for downloads by date, and keep track of how successful their marketing plan has been,

    Marketing ties with goals

    Marketing activities can tie in with the company’s mission, objectives, and goals while taking into consideration the legal and ethical issues. CustomFit’s mission is to provide an affordable reliable way of getting fit, and healthy, and their objective is to reach as many people as they can. Their marketing plan can be designed around how innovative and accessible their service is, while providing real, verifiable results. This will keep the company honest, force even more innovation, and keep up with legal and ethical standards. The goals of the organization are to do their part in helping the people of America reach their fitness goals. This means not pushing impossible standards of fitness, and creating a product that does what it claims to do.

  • Marketing Tools

    CustomFit

    Customfit is a health and fitness app that uses AI technology to provide consumers with their own personalized experience. While this product provides a great offering it is essential to have ways to market your product and track the effectiveness of this marketing.

    Google Analytics

    Google analytics is a service that tracks who visits your website or app, providing gender, device,location, and age. A service such as this is useful for marketers because it narrows down where their most profitable segments are. The company can now focus their messaging on this particular segment and really hammer home their offerings, and why this service is appealing,

    Social Media

    An essential part of a business marketing strategy these days is their social media presence. Some Company’s such as Red Bull have found massive success with their social media presence using their unique messaging with unique products that followers love to see. Others, such as the Wendy’s Twitter page have found success in an unusual way; being rude. The Wendy’s Twitter page has found massive success with their dry, snarky humor poking fun at both competitors, and their own customers. Social media is a powerful tool that can be utilized to make or break your company.

    Social Media Analytics

    Social media Analytics will be useful in much the same way that Google Analytics is. One plus to social media analytics is that the most active average time for your followers will be available to you. This will allow you to post about your product at a time where many of your followers will be active on the service. These analytics will help you determine what posts were most liked, shared, commented on, or interacted with. This kind of feedback from the social media algorithm will allow marketers to determine what is working, and what is not working to determine the best overall marketing plan for their target audience.

  • Red Bull and the importance of brand positioning

    By Chase Patton

    Red Bull, through its brand name, logo, and slogan have successfully positioned themselves in their industry and have created a strong image for their brand. Red Bull has long been known for its famous “Red Bull gives you wings” slogan. The phrase offers a product that gives you “wings” or the energy needed to get through the day.(Bergstrom,2024) Rebull’s unique name and logo have long left them to be a recognizable part of culture. The Red Bull symbol is meant to represent work ethic, with the bull signifying strength, confidence, stability and stamina. (Rosie,2024)

    Red Bull has successfully branded itself into one of the most popular energy drink brands in the world, with 12.670 billion cans sold in 2024.(Red Bull,N.D) Red Bull has become well known for its extreme sports sponsorships, celebrity endorsements, and creative advertisement methods. These advertisements are often concluded with the famous ” Red Bull Gives you Wiiings” slogan, and a shot of their logo, paired with their utilization of unique color schemes for different flavors, but also always having the logo present on cans has created a strong sense of brand recognition for consumers. The brand as a whole has become so recognizable to the consumer, that even those who are not energy drink consumers will be familiar with the name, logo, and slogan.

    Importance of Differentiation

    Differentiating your product from the competitors is essential to building a brand. Going up against energy drink giants such as Monster, Red Bull needs to set themselves apart from the competition. Points of Parity are characteristics that make a brand a member of a category. Red Bull falls under the category of an energy drink due to it’s caffeine content, and energy boosting ingredients. Red Bull has long been one of the most popular energy drinks in the world, and has made its mark by it’s involvement in extreme sports, such as their F1 team. Brands like monster have attempted to follow Red Bulls lead, such as becoming the official energy drink of the UFC. Red Bull has become a leader in innovation of product, and marketing in the energy drink industry.

    Points of differentiation are factors that make a brand unique. Red Bull has long offered a variety of different sized cans, unique original flavors, and customized cans with the logo even carved out of the tab in their cans. Red Bull markets themselves to students, athletes, and all individuals as a substitute for traditional means of energy such as coffee. Red Bull’s unique marketing strategy with humourous animations has been a staple in their branding. Red Bull has been very successful in their attempts to set themselves apart from their competition and continue to be an industry leader

    Sources

    Bergstrom, B. (2024, October 30). Red Bull Marketing Strategy: The 9 Ways Red Bull changed the Marketing Game. CoSchedule Blog. https://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy 

    Rosie. (2024, June 11). The Red Bull logo and the history of the company. Hatchwise. https://www.hatchwise.com/resources/the-red-bull-logo-and-the-history-of-the-company#:~:text=If%20you%20didn’t%20know,a%20well%2Dchosen%20graphic%20design. 

    Red Bull Company: Giving wiiings to people & ideas. Red Bull Company: Giving Wiiings to People & Ideas. (n.d.). https://www.redbull.com/us-en/energydrink/company-profile