CustomFit
Customfit is a health and fitness app that uses AI technology to provide consumers with their own personalized experience. While this product provides a great offering it is essential to have ways to market your product and track the effectiveness of this marketing.
Google Analytics
Google analytics is a service that tracks who visits your website or app, providing gender, device,location, and age. A service such as this is useful for marketers because it narrows down where their most profitable segments are. The company can now focus their messaging on this particular segment and really hammer home their offerings, and why this service is appealing,
Social Media
An essential part of a business marketing strategy these days is their social media presence. Some Company’s such as Red Bull have found massive success with their social media presence using their unique messaging with unique products that followers love to see. Others, such as the Wendy’s Twitter page have found success in an unusual way; being rude. The Wendy’s Twitter page has found massive success with their dry, snarky humor poking fun at both competitors, and their own customers. Social media is a powerful tool that can be utilized to make or break your company.
Social Media Analytics
Social media Analytics will be useful in much the same way that Google Analytics is. One plus to social media analytics is that the most active average time for your followers will be available to you. This will allow you to post about your product at a time where many of your followers will be active on the service. These analytics will help you determine what posts were most liked, shared, commented on, or interacted with. This kind of feedback from the social media algorithm will allow marketers to determine what is working, and what is not working to determine the best overall marketing plan for their target audience.
marketing mix 